Case 15
You open up the morning newspaper in your city and you see an ad for the
clinic that you work in. It says:
"ABC Physical Therapy clinic offers a wide range of services to treat all of your aches and pains. If you have back pain, come see us, and we will make you pain free with all of the latest techniques."
All the staff names are listed, including yours.
Do you like this advertising or is there a problem with it?
What can you do?
If you hire a marketing firm to help advertise your services, what do you need to tell them?